Aurora Bride


Contact Us

0208 641 6041

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction.

In store we have both the Allure Bridals and Allure Romance collections


ALLURE BRIDALS - Price Range £1000-£1800

Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

ALLURE ROMANCE - Price Range £895 - £1395

Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance

Allure Bridals

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